Chip War, Blue Ocean Strategy (Hardcover) (Paperback, Hardcover, Renée Mauborgne and W. Chan Kim, Chris Miller)
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Chip War, Blue Ocean Strategy (Hardcover) (Paperback, Hardcover, Renée Mauborgne and W. Chan Kim, Chris Miller)
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Highlights
- Author: Renée Mauborgne and W. Chan Kim, Chris Miller
- 812 Pages
- Language: English
- Publisher: Harvard Publisher
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Description
Blue Ocean: Blue Ocean is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
Chip War: The Fight for the World’s Most Critical Technology is a 2022 non-fiction work penned by Chris Miller, an economic historian.
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