Embark on a captivating journey through the digital marketplace with 'Clicks to Carts: Decoding the Millennial Online Shopping Experience'. This meticulously researched work unveils the intricacies of Millennial consumer behavior, shedding light on their preferences, influences, and purchasing patterns. From the allure of digital marketing tactics to the barriers that shape their buying decisions, this book offers valuable insights for businesses aiming to thrive in the ever-evolving world of e-commerce. Join us in this exploration of the modern shopping landscape, and equip yourself with the knowledge to navigate the online marketplace successfully
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Specifications
Book Details
Publication Year
2023 October
Number of Pages
74
Contributors
Author Info
Introducing Chandni Vadera Thakkar, an astute MBA graduate, adept corporate manager, and dedicated educator. As a fervent research scholar, Chandni's heart beats for understanding consumer psychology in the ever-evolving digital era. With a keen eye on diverse trends, she navigates through the intricate landscape of e-commerce, offering invaluable insights for businesses seeking to thrive in today's dynamic market
Dimensions
Width
8
Height
11
Weight
353
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