Code Halos is a book on how the world of business is being morphed by technology.
Summary of the Book
A Code Halo is a digital footprint, and everyone on the Internet leaves them wherever they go. Every click, swipe, comment, purchase or like is translated to a series of footprints called Code Halos. Businesses cannot ignore these any longer, and carefully mapping them out will lead to bigger and better prospects for everyone. These halos help coders make better programs, attuned to the needs of the users. They also help in making products, services and organizations more people centric, a necessity in this world of excess, where identity is lost and the unique is hard to obtain. In this book the authors provide readers with a a predictable five-step model that can take entire industries to what they term the Crossroads, a short period of time when market dominance can immediately change from industry stalwarts to challengers.
About the Authors
Malcolm Frank is the Executive Vice President, Strategy & Marketing at Cognizant. He has been pivotal in shaping the company's corporate strategy and global brand to keep the pace of its rapidly growing market and mind share.
Benjamin Pring and Paul Roehrig are the Co-Directors at Cognizant's Center for the Future of Work.
Introduction - The Value of the Invisible
Part I: Digits Over Widgets - The Next Age of Business and Technology
Chapter 1: 'Will it Happen to Us?' A Trillion Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo - Press One for the Real You
Chapter 3: The Five Business Code Halos - Connecting Customers, Products and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution
Chapter 5: The SMAC Stack - The New Technology of Code
Chapter 6: The Pattern of Digital Disruption - The Crossroads Model
Chapter 7: The Code Halo Economy - The Economics of Information
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences
Chapter 9: Don't be Evil 2.0 - Earning and Keeping - Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code - Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes - Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization - Sense, Innovate and Prepare to Pilot
Chapter 13: Create a Spark - Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed - Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush
Appendix 1: You are Here - Assessing Your Position on the Crossroads Model
Appendix 2: Crossroads Model Rules and Actions
Not what I had Expected
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how digital is changing our lives
25 Jun, 2016
Must read for those who want to get an insight of Business Analytics
19 Sep, 2014
Awesome..Read it...No matter who you are
17 Aug, 2014
9 Jul, 2014
Excellent Read. Big Data Scientists - Don't miss this!
30 Apr, 2014
best book to start the big data journey with business aspects
20 Jan, 2015