Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business 1st Edition
    Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business 1st Edition (English, Hardcover, Ben Pring, Malcolm Frank, Paul Roehrig)

    Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business 1st Edition  (English, Hardcover, Ben Pring, Malcolm Frank, Paul Roehrig)

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    • Language: English
    • Binding: Hardcover
    • Publisher: Wiley India Pvt Ltd
    • ISBN: 9788126548606, 8126548606
    • Edition: 1st, 2014
    • Pages: 256
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    Code Halos is a book on how the world of business is being morphed by technology.

    Summary of the Book

    A Code Halo is a digital footprint, and everyone on the Internet leaves them wherever they go. Every click, swipe, comment, purchase or like is translated to a series of footprints called Code Halos. Businesses cannot ignore these any longer, and carefully mapping them out will lead to bigger and better prospects for everyone. These halos help coders make better programs, attuned to the needs of the users. They also help in making products, services and organizations more people centric, a necessity in this world of excess, where identity is lost and the unique is hard to obtain. In this book the authors provide readers with a a predictable five-step model that can take entire industries to what they term the Crossroads, a short period of time when market dominance can immediately change from industry stalwarts to challengers.

    About the Authors

    Malcolm Frank is the Executive Vice President, Strategy & Marketing at Cognizant. He has been pivotal in shaping the company's corporate strategy and global brand to keep the pace of its rapidly growing market and mind share.

    Benjamin Pring and Paul Roehrig are the Co-Directors at Cognizant's Center for the Future of Work.

    Read More
    Book Details
    • Imprint
      • WILEY
    • Publication Year
      • 2014 April
    • Table of Contents
      • Introduction - The Value of the Invisible

        Part I: Digits Over Widgets - The Next Age of Business and Technology

        Chapter 1: 'Will it Happen to Us?' A Trillion Dollar Opportunity or an Extinction Event
        Chapter 2: The Personal Code Halo - Press One for the Real You
        Chapter 3: The Five Business Code Halos - Connecting Customers, Products and Organizations
        Chapter 4: The Anatomy of a Winning Code Halo Solution
        Chapter 5: The SMAC Stack - The New Technology of Code
        Chapter 6: The Pattern of Digital Disruption - The Crossroads Model
        Chapter 7: The Code Halo Economy - The Economics of Information

        Part II: Four Principles for Success in the Code Halo Economy

        Chapter 8: Delivering Beautiful Products and Experiences
        Chapter 9: Don't be Evil 2.0 - Earning and Keeping - Trust in a Transparent World
        Chapter 10: Manage Your Career Based on Code - Winning in the Wirearchy
        Chapter 11: Make IT Your Halo Heroes - Transform Your Technology Organization

        Part III: Winning with the Crossroads Model

        Chapter 12: Seize Advantage During Ionization - Sense, Innovate and Prepare to Pilot
        Chapter 13: Create a Spark - Pilot Your Best Code Halo Solutions
        Chapter 14: Enrich and Scale at Internet Speed - Turn a Spark into a Blaze
        Conclusion: Winning in the New Code Rush

        Appendix 1: You are Here - Assessing Your Position on the Crossroads Model
        Appendix 2: Crossroads Model Rules and Actions

    • Authored By
      • Ben Pring, Malcolm Frank, Paul Roehrig
    Series & Set Details
    • Series Name
      • BUSINESS
    Frequently Bought Together
    Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business 1st Edition
    Code Halos : How the Digital Lives of People, Things and Organiza...
    Leading Digital
    Leading Digital
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    38 Ratings
    8 Reviews
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    Most Helpful 
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    By Certified Buyers 

    Not what I had Expected

    There's lot of unnecessary jargon. Obscure numbers and statistics. Weird models and frameworks. The book's full of it.

    You'd be better off reading books like Physics Of The Future, The Facebook Effect, In the Plex, How Google Works, to understand what the authors of this book are trying to convey.

    Came with high hopes for this book, disappointed.

    Abhilash Nair

    Certified Buyer

    30 Jan, 2015

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    Nice product

    Good for managers. Read as much as you can :)

    Arun Mohan

    Certified Buyer

    4 Oct, 2016

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    how digital is changing our lives

    the book includes strategies for reimagining customer experiences. Every person leaves his/her digital footprints during each transaction... the code halos book provides practical ways and strategies to build stronger brands, improve sales and revenue.


    Certified Buyer

    25 Jun, 2016

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    Must read for those who want to get an insight of Business Analytics

    For those of us who are into analytics or want to explore it from what the industry experts envision the future of Business analytics then this is a must read.

    Kunal Godbole

    Certified Buyer

    19 Sep, 2014

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    Awesome..Read it...No matter who you are

    CODE HALOS book is written by Malcolm Frank, Paul Roehrig and Ben Pring (Cognizant Top Management Executives)

    By looking at the line 'Playbook for Managers' on cover page of CODE HALOS book, initially I was reluctant to buy this book.

    Nowadays, everyone is talking about digital revolution with gigantic numbers, analysis and forecasting. However, very few could able to enlighten how Business ideas, demands and implementation can be materialized strategically. CODE HALOS authors have done am...

    Anand Badurkar

    Certified Buyer

    17 Aug, 2014

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    Good Reading

    The book precisely briefs you on the digital trend and what to focus in near future for all aspirants who want to grow big in cloud era!Cognizant initiative to launch this as a book to public is worth to mention.

    Chaitra Sagar

    Certified Buyer

    9 Jul, 2014

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    Excellent Read. Big Data Scientists - Don't miss this!

    The book has ample examples of how businesses made/ are making meaning out of big data. A must-read for data scientists and folks who work on business analytics and market strategy - The book's got mind-boggling instances of the various factors in play, for organizations, in this new age of SMAC.

    Gracelyne Fernando

    Certified Buyer

    30 Apr, 2014

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    best book to start the big data journey with business aspects

    best book to start the big data journey with business aspects.
    Must read for data scientists....................................................

    Satheesha Velichety

    Certified Buyer

    20 Jan, 2015

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