Code Halos - How the Digital Lives of People, Things and Organizations are Changing the Rules of Business

Code Halos - How the Digital Lives of People, Things and Organizations are Changing the Rules of Business (English, Hardcover, Frank Malcolm)

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Code Halos - How the Digital Lives of People, Things and Organizations are Changing the Rules of Business  (English, Hardcover, Frank Malcolm)

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49 Ratings & 9 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Wiley india Pvt. Ltd
    • Genre: Business & Economics
    • ISBN: 9788126548606, 9788126548606
    • Pages: 256
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  • Description

    Code Halos is a book on how the world of business is being morphed by technology.

    Summary of the Book

    A Code Halo is a digital footprint, and everyone on the Internet leaves them wherever they go. Every click, swipe, comment, purchase or like is translated to a series of footprints called Code Halos. Businesses cannot ignore these any longer, and carefully mapping them out will lead to bigger and better prospects for everyone. These halos help coders make better programs, attuned to the needs of the users. They also help in making products, services and organizations more people centric, a necessity in this world of excess, where identity is lost and the unique is hard to obtain. In this book the authors provide readers with a a predictable five-step model that can take entire industries to what they term the Crossroads, a short period of time when market dominance can immediately change from industry stalwarts to challengers.

    About the Authors

    Malcolm Frank is the Executive Vice President, Strategy & Marketing at Cognizant. He has been pivotal in shaping the company's corporate strategy and global brand to keep the pace of its rapidly growing market and mind share.

    Benjamin Pring and Paul Roehrig are the Co-Directors at Cognizant's Center for the Future of Work.

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    Specifications
    Book Details
    Imprint
    • Wiley india Pvt. Ltd
    Publication Year
    • April
    Series & Set Details
    Series Name
    • BUSINESS
    Frequently Bought Together
    1 Item
    443
    2 Add-ons
    680
    Total
    1,123
    Ratings & Reviews
    4.2
    49 Ratings &
    9 Reviews
    • 5
       23
    • 4
       17
    • 3
       6
    • 2
       3
    • 1
       0
    3

    Not what I had Expected

    There's lot of unnecessary jargon. Obscure numbers and statistics. Weird models and frameworks. The book's full of it.

    You'd be better off reading books like Physics Of The Future, The Facebook Effect, In the Plex, How Google Works, to understand what the authors of this book are trying to convey.

    Came with high hopes for this book, disappointed.
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    Abhilash Nair

    Certified Buyer, Mumbai

    Jan, 2015

    1
    0
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    4

    Wonderful

    Good
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    Padmaksh Behal

    Certified Buyer, New Delhi

    Sep, 2017

    0
    0
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    4

    Nice product

    Good for managers. Read as much as you can :)
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    Arun Mohan

    Certified Buyer, Thrissur

    Oct, 2016

    0
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    5

    how digital is changing our lives

    the book includes strategies for reimagining customer experiences. Every person leaves his/her digital footprints during each transaction... the code halos book provides practical ways and strategies to build stronger brands, improve sales and revenue.
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    Tomcat

    Certified Buyer, Ahmedabad

    Jun, 2016

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    5

    Must read for those who want to get an insight of Business Analytics

    For those of us who are into analytics or want to explore it from what the industry experts envision the future of Business analytics then this is a must read.
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    Kunal Godbole

    Certified Buyer, Pune

    Sep, 2014

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    5

    Awesome..Read it...No matter who you are

    CODE HALOS book is written by Malcolm Frank, Paul Roehrig and Ben Pring (Cognizant Top Management Executives)

    By looking at the line 'Playbook for Managers' on cover page of CODE HALOS book, initially I was reluctant to buy this book.

    Nowadays, everyone is talking about digital revolution with gigantic numbers, analysis and forecasting. However, very few could able to enlighten how Business ideas, demands and implementation can be materialized strategically. CODE HALOS authors have done am...
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    Anand Badurkar

    Certified Buyer, Pune

    Aug, 2014

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    5

    Good Reading

    The book precisely briefs you on the digital trend and what to focus in near future for all aspirants who want to grow big in cloud era!Cognizant initiative to launch this as a book to public is worth to mention.
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    Chaitra Sagar

    Certified Buyer, Bangalore

    Jul, 2014

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    5

    Excellent Read. Big Data Scientists - Don't miss this!

    The book has ample examples of how businesses made/ are making meaning out of big data. A must-read for data scientists and folks who work on business analytics and market strategy - The book's got mind-boggling instances of the various factors in play, for organizations, in this new age of SMAC.
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    Gracelyne Fernando

    Apr, 2014

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    5

    best book to start the big data journey with business aspects

    best book to start the big data journey with business aspects.
    Must read for data scientists....................................................
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    Satheesha Velichety

    Certified Buyer, Bangalore

    Jan, 2015

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    All 9 reviews
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