As a primer : This unique, creamy formulation is like Shadow Insurance for your lips. It's applied over the lips to promote suppleness and glides on smooth for maximum staying power. Your glosses and lip color will not feather or fade, even under the most lip-challenging conditions. The vitamin-E-enriched formula pampers lips while unique pigment binders protect lip colors from any pout imperfections. Can also be applied as lip primer under Kiss proof formulas to make it more smooth and chip resistant As a Lip Balm: This ultra-hydrating lip treatment corrects and conditions lips for a smooth, youthful-looking finish. It is scientifically proven to nourish and repair the lips—significantly boosting moisture, enhancing volume, and improving the definition of the lip area. It is fortified with a high concentration of ultra-nourishing, age-delaying ingredients including Vit C to penetrate the skin, fill in wrinkles, and plump the appearance of lips.