Compact Powder: For Perfect Skin On The Go
From ancient Egypt to oriental China, fair skin has always been associated with social status. A sign of nobility and aristocracy. Cleopatra set the cult status in motion when she started camouflaging her bronze skin with layers of white powder. Queen Elizabeth I - with her ‘Mask of Youth’, Marquise De Pompadour and Venetian masquerades, made face-powdering/painting fashionable throughout Europe. Geishas from Japan still paint and contour their faces with rice-based compact powder for performances.
Compact Powder Turns Voguish
Picture this: A girl walks by in her high heels and preppy clothes. She happens to glance at her reflection in the glass doors and pauses. She opens her handbag and what do you think she pulls out of it? Her compact powder with tassel earrings jewellery ! With a continually growing beauty industry, the woman of today is spoilt for choice when looking to buy the best compact powder. Read on to explore more. The cosmetics industries sprouted mostly during the great wars and the following years. Brands like Revlon started with a few beauty salons in New York. Per contra, the brand now finds itself among vanity paraphernalia in makeup bags everywhere. Look at Estee Lauder! Who knew that Estee Lauder Companies Inc. would be a game changer in this industry? She famously said “Never underestimate any woman’s desire for beauty”.
Today’s avant-garde & beautifully designed compact powders are dedicated to the empowered woman. Some of the best powder foundations of today have been created with scientifically-advanced formulas. These are aimed at not only the look, but also helping in age defying, softening wrinkles. Formulas that create an airbrushed finish that holds lightly to the skin – a must for the preferred natural look. A search online for compact powders brings up products from brands like L’Oreal Paris, Oriflame, Estee Lauder and countless others. Aggressive advertising campaigns by companies throughout the 50’s till present day, have captured the essence of feminism. And also upped the game. Brands like Maybelline get an edge over the other players in the industry due to their affordability and trend-setting products.
The Birth Of Compact Powder
In the early 1900s, the arrival of the Russian Ballet made makeup gain popularity with non-noble women in America and Europe. Initially, the powder was produced in loose form, concealed in jewellery or hat pins. However, it was cumbersome for women who were progressively functioning outside their homes. The scene was set when the first ever compact powder—a round metal case with a mirror and a powder puff, was introduced by the British company Stratton. Realizing the opportunity of a mass-market, Max Factor and Elizabeth Arden introduced the compact powder in the United States and others followed. A noteworthy mention must go to brands like Clinique and Amway that are working towards making face powders from natural elements. Excluding chemicals from the manufacturing process makes their compact powders skin friendly. Many of the leading brands have started to make efforts, progressively finding techniques to make similar organic products, staying committed to being eco-friendly.