Conquering the Chaos

Conquering the Chaos (English, Hardcover, Venkatesan Ravi)

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Conquering the Chaos  (English, Hardcover, Venkatesan Ravi)

4.2
62 Ratings & 18 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Harvard Business Review Press
    • Genre: Business & Economics
    • ISBN: 9781422184301, 9781422184301
    • Pages: 240
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  • Description

    In Conquering The Chaos: Win In India, Win Everywhere, the author talks about the unique position of India in the global market. He talks about the number of multinationals interested in entering the Indian market and the advantages that the market holds for them.

    Summary Of The Book

    Business leaders all over the world are talking about India and its emerging market. But, the web of bureaucratic red-tapism and uncertainty has reduced India’s appeal. But even then, the challenges that India poses cannot deter from the fact that it is indeed a populous market and a fast growing economy with enormous potential. Therefore, Venkatesan in Conquering The Chaos: Win In India, Win Everywhere sets out a couple of home truths about the market and how to tackle the same, in a manner that can help multinationals in tackling emerging markets everywhere.

    Venkatesan exposes the modus operandi that is used by most multinationals in dealing with the Indian market, which involves replicating products and services from their businesses elsewhere, as they consider India just another market. However, the author clearly warns multinationals from applying this very approach as they stand to lose a much bigger market in their bid for measly sales. The region is an extraordinary ground where the ethics of corruption, policy uncertainty and red-tapism guarantee a complex and chaotic market.

    He argues, that on the chance that multinationals wave India away as a difficult market, they stand to lose on all emerging markets as most of these developing countries buckle under the same pressures and endure similar complications. Venkatesan states that India is indeed the perfect litmus test for multinationals. To be successful in India means that the company will perform well everywhere else. And also, businesses cannot ignore the observation that while India is a daunting challenge, it has more to offer when compared to other emerging markets.

    In terms of adapting to this market, Conquering The Chaos: Win In India, Win Everywhere lays out a number of solutions in which the author shares his own experiences. These solutions also contain the interviews of leaders of various businesses that elaborate on the internal culture of the world of business in this country. His book has extensive research and interviews with top leaders from big multinationals like Unilever, Bosch, Volvo, Nestle, Nokia, and GE.

    About Ravi Venkatesan

    Ravi Venkatesan is the former chairman of Microsoft India and a member of the Infosys board. He holds a Mechanical Engineering degree from IIT Bombay, and an MBA from Harvard Business School. Venkatesan spent 16 years with Cummins Inc., before joining Microsoft. He was also instrumental in creating the Shiksha initiative that has helped 35 million underprivileged students. The Economic Times voted him as the most influential MNC CEO in 2011. He was also awarded the Distinguished Alumnus Award by Purdue University. He is currently a director on the boards of Infosys and AB Volvo.

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    Specifications
    Book Details
    Imprint
    • Harvard Business Review Press
    Dimensions
    Height
    • 235 mm
    Length
    • 156 mm
    Weight
    • 440 gr
    Frequently Bought Together
    Conquering the Chaos
    4.2
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    Inside the Box
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    Ratings & Reviews
    4.2
    62 Ratings &
    18 Reviews
    • 5
       35
    • 4
       13
    • 3
       8
    • 2
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       4
    5

    Conquering The Chaos : Win in India, Win Everywhere

    The book is a must-read not only for Indian Managers, but also for their Global MNC bosses on how MNCs need to organize themselves to win in India. The book begins by articulating a compelling case of why it is necessary for MNCs to do well in this country (despite the chaos and uncertainty) and how success in India can build capabilities to succeed in other markets too. It then offers a practical guide on how to do so, from hiring the right kind of local Indian CEO to the operating processes...
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    Sanjay Purohit

    Certified Buyer

    Aug, 2013

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    4

    Good read, great insights

    I think this book provides a great insight on how to do business in india. Must read for all sales people for sure and also top management
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    RAJIV KUMAR

    Certified Buyer, Jaipur

    Jan, 2014

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    5

    Conquering the Chaos: Win in India, Win Everywhere

    Ravi articulates very well, what every Indian Lead wants to tell his western colleagues.

    Every foreign MNC wants to "leverage India", "bet on emerging markets", "have a stong local foothold in India".
    Sadly, very few actually have the patience, time or inclination.
    Experience has shown, the only way out is to immerse yourself.

    This book is the next best alternative.

    MNCs, Miss at your own risk!

    Thanks Ravi..
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    ashim purohit

    Certified Buyer, Mumbai

    Jul, 2013

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    1

    Read Being Diefferent by Rajiv Malhotra instead

    Chaos is the civilizational identity of India, Dharma.
    India doesn't have a centralized system to enforce rules, laws & historical dogam's, so it may look like CHAOS to others (read americans )
    The author is trying to sell the idea, by decontextualizing this...
    this is what Rajiv Malhotra calls a U-Turn Theory, search it in YouTube
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    Akshay

    Jul, 2013

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    5

    Conquering the Chaos

    It is brilliant work by Ravi Venkatesan! I strongly feel that every executive staff from all the MNCs who are doing business in India should read this book (especially IT product companies). Most of these executives claim that they know how to do business/run operations in India. Unfortunately this may be true prior to emergency days, not any more.
    Trust this book will impact the think of some the executives from the USA.
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    Murali Naidu

    Jul, 2013

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    5

    Great ! Must Read! Understand India to conquer the world

    Ravi has put all the tricky terms in simplest manner.Great one for everyone who can read and wants to learn.If you are able to understand India and apply the learning you can conquer any chaos..Congrats..
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    SAMEER KUMAR

    Certified Buyer

    Jun, 2013

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    5

    Very nice book

    Supperb views .must read for bussiness enthusiast
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    Vinyl shetty

    Certified Buyer, Mumbai

    Apr, 2018

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    4

    Chaos and the rest of the Book

    A few years ago I had a nightmare, for to sustain as a business employee what is going to be the best way for survival management. After reading this book, I think that still many areas need a good coverage.
    First of all the Banking & Service sectors have not been covered well, Ravi Venkateswan kept his pen hovering on the manufacturing sector in general though IT was a good initiative.
    Secondly, more case histories of our corrupt government needed to be focused.
    Last but not the least, ...
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    Mainak Ghosal

    Certified Buyer, Kolkata

    Nov, 2014

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    5

    Good Read

    The good thing about buying on Flipkart is you can get what you want, home delivered and cheaper than in the store. I saw this book at the Airport bookstore, but controlled myself from buying, before finally ordering it in Flipkart, home delivered with double pack to reach in perfect condition.
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    Emmanuel Murray

    Certified Buyer

    Apr, 2014

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    5

    CONQUERING THE CHAOS - Must Read

    Must read for CXOs in India and also for those working in mid to senior levels in MNCs operating in India. Also useful for senior MNC leadeship based outside India when planning on how to enter the India market or be successful in the India Market. It is a guide for MNCs on how to do business in India and come out successful. There are some excellent case studies in this book.
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    Pradeep Roy

    Certified Buyer, Bangalore

    Apr, 2014

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    All 18 reviews
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