Consumer Behavior, 13/e
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Pearson Consumer Behavior, 13/e (English, Paperback, Michael R. S...more
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Title
Consumer Behavior, 13/e
Imprint
Pearson
Publication Year
2020 January
Book Type
Textbook
Table of Contents
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Consumer Well-Being
Section II Internal Influences on Consumer Behavior
Chapter 3 Perception
Chapter 4 Learning and Memory
Chapter 5 Motivation and Affect
Chapter 6 The Self: Mind, Gender, and Body
Chapter 7 Personality, Lifestyles, and Values
Section III Choosing and Using Products
Chapter 8 Attitudes and Persuasive Communications
Chapter 9 Decision Making
Chapter 10 Buying, Using, and Disposing
Section IV Consumers in Their Social and Cultural Settings
Chapter 11 Group Influences and Social Media
Chapter 12 Income and Social Class
Chapter 13 Subcultures
Chapter 14 Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data
Product Form
Paperback
Publisher
Pearson
Genre
Higher Education
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