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    Consumer Behavior 7th Edition

    Consumer Behavior 7th Edition (English, Hardcover, Schiffman Leon)

    Price: Not Available
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    Author
    Schiffman Leon
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Pearson Education (US)
    • Genre: Business & Economics
    • ISBN: 9780130841292, 0130841293
    • Edition: 7th, 1999
    • Pages: 512
    Description
    For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
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    Specifications
    Book Details
    Imprint
    • Pearson
    Publication Year
    • 1999
    Dimensions
    Width
    • 25 mm
    Height
    • 262 mm
    Length
    • 208 mm
    Weight
    • 1100 gr
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