This book basically describes the consumer behavior on social media marketing. How consumer influenced by social media?
I Dr.Shashank Tripathi working as a assistant professor in department of management AKTU. Education-MBA (MARKETING), PhD in digital marketing Work experience-two year working as a Marketing Manager in accuster private limited company. Published numbers of research papers and articles in reputed international journals in area of marketing and management . Mrs. Archana Rai - RESEARCH SCHOLAR ,Ph.D,SHUATS PRAYAGRAJ UP Education-MBA (MARKETING) ,MSC She also credited to have several fellowship of learned bodies as well as awarded as young scientist and many more awards by academic societies and NGOs.Her research findings and reviews articles have been published in the form of more than dozen research papers in national and international journals of repute.
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