Consumer behaviour in service marketing  (Others, Hardcover, Veena Tewari Nandi)

Consumer Behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, prayer and buyer.

About the Author
Veena Tewari Nandi (Ph.D., MBA International Marketing) presently working as a faculty member and the head of Center for Corporate Citizenship in the Asia Pacific Institute of Management, she has a mixed experience of more than a decade in teaching, research and consultancy. This includes working on the projects in Parle, Coke, Neptune India Ltd, Speedway food & Beverages etc and having a short stint with IIM, Ahmedabad. She has been on the teaching assignment in East Europe and North East Africa. She has been an extensive traveler and has been to various countries by virtue of the consultancy and research projects. She has almost 60 publications both at the international and national level in various conferences, journals, book chapters and seminars. Presently she is serving as the editor in chief, board and advisory member for various journals, Marketing organizations and conferences. Intend to contribute more towards practical research and publications. I want to guide more students in the field of Consumer Behaviour, International Marketing, Tourism Marketing and Services Marketing.

She is a life member of CEEMAN (International Management Development Association) IEDRC (International Economics Development Center), International Institute of marketing Professionals, IAENG, editor in chief for International journal of knowledge and research in management & e commerce, reviewer for International journal of Management, Innovation & Technology, IJITBM International Journal of information technology & Business management, International journal of computer research and application, Journal of Management & Science, Journal of consumerism, Society, Anne Mary Publications, David Publishing House. She has organized various conferences and seminars for an effective industry institute interface.

Table of Contents

• Preface
• Consumer Behaviour: An Introduction
• Consumer Behaviour analysis and social marketing
• Consumer Behaviour and Psychology of Marketing
• Consumer Behaviour: The Road to Effective Policy Making
• Effective strategies to promote responsible consumer behaviour
• Consumer Behaviour and Marketing Strategy
• Influence of Sales Promotion on Consumer Behaviour in Financial Services
• Consumer and Industrial Marketing
• Implications for Marketing Mix Product Place Price Promotion
• Impact of the Intenet on Consumer Information Search Behaviour
• The Impact of Internet Service Quality on Customer Service
• Critical Appraisal of the Concept of Non-Profit Services Marketing
• Consumer Attitudes to Utility Products: A Consumer Behaviour Perspective
• Consumers' Behaviour towards Intenet Technology and Internet Marketing
• Bibliography
• Index