SAGE Publications India Pvt Ltd
Consumer Behaviour (Paperback, Zubin Sethna, Jim Blythe)
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Product highlights
Key Features
• Contemporary cases and global examples of consumer behaviour in industries including fashion, travel and technology
• Pedagogical feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
• Exclusive chapter on sustainable consumption in this era of climate change and sustainability challenges
• Online resources featuring a range of tools and materials for instructors and students, including PPT slides, Instructor manual, selected video links, suggestions for further reading and much more
Title
Consumer Behaviour
Imprint
SAGE Texts
Publication Year
2020 September
Book Type
Non-Fiction
Number of Pages
520
Product Form
Paperback
Publisher
SAGE Publications India Pvt Ltd
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