Contemporary Strategic Management 6th Edition

Contemporary Strategic Management 6th Edition (English, Paperback, Robert M. Grant)

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Contemporary Strategic Management 6th Edition  (English, Paperback, Robert M. Grant)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: SCHAND
    • ISBN: 9788126519644, 8126519649
    • Edition: 6thEdition, 2006
    • Pages: 496
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    Description

    The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:

    • Thorough coverage of internet-based strategies
    • Fresh examples of resource-based competitive advantage
    • Improved online resources
    • Additional case illustrations in every chapter
    • New self study questions.

    Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

     

     

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    Specifications
    Book Details
    Publication Year
    • 2006
    Table of Contents
    • Part I Introduction.

      1. The Concept of Strategy.

      Part II The Tools of Strategy Analysis.

      2. Goals, Values, and Performance.
      3. Industry Analysis: The Fundamentals.
      4. Further Topics in Industry and Competitive Analysis.
      5. Analyzing Resources and Capabilities.
      6. Organization Structure and Management Systems.

      Part III The Analysis of Competitive Advantage.

      7. The Nature and Sources of Competitive Advantage.
      8. Cost Advantage.
      9. Differentiation Advantage.

      Part IV Business Strategies in Different Industry Contexts.

      10. Industry Evolution and Strategic Change.
      11. Technology-Based Industries and the Management Of Innovation.
      12. Competitive Advantage in Mature Industries.

      Part V Corporate Strategy.

      13. Vertical Integration and the Scope of The Firm.
      14. Global Strategies and the Multinational Corporation.
      15. Diversification Strategy.
      16. Managing the Multibusiness Corporation.
      17. Current Trends In Strategic Management.

    Contributors
    Author
    • Robert M. Grant
    Series & Set Details
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    • BLACKWELL
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