Contextual Selling - A New Sales Paradigm for the 21st Century 1st  Edition
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    Contextual Selling - A New Sales Paradigm for the 21st Century 1st Edition (English, Paperback, Rajan Parulekar)

    Contextual Selling - A New Sales Paradigm for the 21st Century 1st Edition  (English, Paperback, Rajan Parulekar)

    4.5
    11 Ratings & 11 Reviews
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    Features
    • Language: English
    • Binding: Paperback
    • Publisher: Paradigm Trainers Private Limited
    • ISBN: 9788192340807, 8192340805
    • Edition: 1st Edition, 2013
    • Pages: 315
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    Description
    Covers the various facets of enterprise sales including prospecting, negotiation, order closing , Key account management and the outstanding collections.

    About the author

    The author has 3 decades of experience ( with Toshniwal, L&T etc.) in enterprise/ B2B Sales and has conducted training programs for 500+ companies in India and abroad. The book is written for practising sales professionals
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    Specifications
    Book Details
    • Publication Year
      • 2013
    Contributors
    • Authored By
      • Rajan Parulekar
    4.5
    11 Ratings
    11 Reviews
    • 5
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    Most Helpful 
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    By Certified Buyers 
    4

    Contextual Selling - A New Sales Paradigm for the 21st Century

    A very good book on Sales by Rajan!

    As a sales person with several years of experience, I could easily relate to the strategies and examples mentioned in the book. I can vouch for its relevance especially in the current scenario where a planned way of working is an absolute must for any one wanting to make a
    career in sales.

    I would highly recommend this book to sales executives in India, especially in the B2B market. It will help you get a very good understanding of how to work and improv...
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    Prakash Raje

    Certified Buyer

    25 Apr, 2015

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    5

    A guide to professionals in sales and marketing

    Your book “Contextual Selling – A New Sales Paradigm for the 21st Century” has come out extremely well. This book in my opinion is on par with any other books published in the International Market in terms of its contents and presentation. The cover page, innovative illustrations, cartoons, excellent printing and binding have further added to the look and feel of the book.

    Reading this book is a pleasure, because the contents one comes across are presented with hands–on and sound field exper...
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    Flipkart Customer

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    4 Nov, 2014

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    5

    Contextual Selling

    Having spent 25+ years in capital goods selling I have found this book very inviting and aspiring. It covers the complete Journey of sales process being practice by sales fraternity. The steps and processes described are very relevant and apt.

    The art of Negotiation is a very complex process but the author with his practical experience has made it very simple and interesting. Similarly topics like Trust, Motivation, and Communication have been well explained in a very simple yet in a power...
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    Jagdish Bhandari

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    4 Oct, 2014

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    5

    Hands on and very Effective

    Title itself, sets you rolling on a though process. Dotted with anecdotes and real life examples, the book takes you though the process of selling right from the first though in your mind as a salesman to the last though in your customers mind after call is closed, successfully or unsuccessfully. And the follows the commentary which lucidly gives you the lessons from each though and action!
    Good to get you thinking and evolve yourself into a great salesman!
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    Aditya Joshi

    Certified Buyer

    1 Oct, 2014

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    5

    Contextual Selling

    This book covers deeper understanding of trust reposed by the customers on sales process. pereceived value of products and the intelligencence quotient association. Specifically i like the chapter on order closing which is more than creating a customer and continuing the associated processes.Overall this book is a worth a read!
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    Flipkart Customer

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    21 Jul, 2014

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    4

    Contextual Selling

    I have gone thorugh many books on sales management in past few years. Few infact wrote by famous author like Shiv Khera and Zig Zigler......Contextual Selling is a different book altogether which covers various tools required for an effective sales manager. No doubt this book will help in improving the productivity of sales managers thoes who are into industrial product selling or capital equipment business in specific.
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    Rabinarayan Panda

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    11 Jun, 2014

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    4

    contextual selling

    Contextual Selling I thought is a effective & easy to practice tool not only for Sales people but for all those who deal with other people as part of business as well as in Employer-employee relationships. The Author has vividly brought forth finer points of dealing with customers by various illustrations which are original in nature & throughout the book, the author is grounded which gets the reader even more closer to reality in this cut throat economic world .
    Never did I feel out of so...
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    Flipkart Customer

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    21 Apr, 2014

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    5

    bible for sales professional

    Had the good fortune of laying hands on this book. Unlike other similar books this book doesnt bombard the reader with technical jargon. The use of simple language makes understanding easy. All the situations are explained with examples which every sales guy relates to, and i am sure while reading smiles as he sees himself in it. Its not just a book for start to finish read and storing it afterwards, this is something to be kept with you always and to be refered to often. excellent job mr. Ra...
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    Flipkart Customer

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    10 Apr, 2014

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    5

    Salesperson and customer are human beings so they are different

    One of the biggest mistakes in the business world is assuming that all companies are alike and therefore should be approaching in the same way

    Before reading this book:
    I was always thinking why some of my colleagues are doing good and others are not.
    Is it something due to experience or education or just lucky to get good accounts to work on or speaking skills? I discussed with sales managers and colleagues to find an answer, but instead, got more questions into my mind in search of answer...
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    Sandeep N

    Certified Buyer

    8 Apr, 2014

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    3

    Contextual Selling -

    To me, it is like a Bible. I have been in Corporate Sales, Enterprise Sales and Education Management for a pretty long long time and I find this book which really helps me to re-discover my shortcomings and also help me brush up of what I had learnt and have been doing for the past 2 decades. It brings about a the new paradigm in Selling. Must read. !!
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    Flipkart Customer

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    21 Mar, 2014

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