Contextual Selling - A New Sales Paradigm for the 21st Century 1st Edition  (English, Paperback, Rajan Parulekar)

This book covers deeper understanding of trust reposed by the customers on sales process. pereceived value of products and the intelligencence quotient association. Specifically i like the chapter on order closing which is more than creating a customer and continuing the associated processes.Overall this book is a worth a read!

Had the good fortune of laying hands on this book. Unlike other similar books this book doesnt bombard the reader with technical jargon. The use of simple language makes understanding easy. All the situations are explained with examples which every sales guy relates to, and i am sure while reading smiles as he sees himself in it. Its not just a book for start to finish read and storing it afterwards, this is something to be kept with you always and to be refered to often. excellent job mr. Ra...

One of the biggest mistakes in the business world is assuming that all companies are alike and therefore should be approaching in the same way

Before reading this book:
I was always thinking why some of my colleagues are doing good and others are not.
Is it something due to experience or education or just lucky to get good accounts to work on or speaking skills? I discussed with sales managers and colleagues to find an answer, but instead, got more questions into my mind in search of answer...

A very good book on Sales by Rajan!

As a sales person with several years of experience, I could easily relate to the strategies and examples mentioned in the book. I can vouch for its relevance especially in the current scenario where a planned way of working is an absolute must for any one wanting to make a
career in sales.

I would highly recommend this book to sales executives in India, especially in the B2B market. It will help you get a very good understanding of how to work and improv...

I have gone thorugh many books on sales management in past few years. Few infact wrote by famous author like Shiv Khera and Zig Zigler......Contextual Selling is a different book altogether which covers various tools required for an effective sales manager. No doubt this book will help in improving the productivity of sales managers thoes who are into industrial product selling or capital equipment business in specific.

Contextual Selling I thought is a effective & easy to practice tool not only for Sales people but for all those who deal with other people as part of business as well as in Employer-employee relationships. The Author has vividly brought forth finer points of dealing with customers by various illustrations which are original in nature & throughout the book, the author is grounded which gets the reader even more closer to reality in this cut throat economic world .
Never did I feel out of so...

To me, it is like a Bible. I have been in Corporate Sales, Enterprise Sales and Education Management for a pretty long long time and I find this book which really helps me to re-discover my shortcomings and also help me brush up of what I had learnt and have been doing for the past 2 decades. It brings about a the new paradigm in Selling. Must read. !!