When Core Values Are Strategic  (English, Hardcover, Tocquigny Rick)

What do legendary leaders from Disney, GE, GM, Johnson and Johnson, Boeing, eBay, Microsoft, Intel, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi + Saatchi have in common? They all learned the critical importance of values as managers at Procter & Gamble. And, since departing for leadership roles elsewhere, they've all remained members of the P&G Alumni Network. Now you can share the powerful lessons they learned at P&G. The P&G Alumni Network's When Core Values Are Strategic offers no-nonsense insights into why values really are so important, and practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover some of strategies for success:

• Hire well--people who fit your culture and are teachable
• Teach well--mentor and develop your people
• Respect your people--give them responsibility, let them learn from mistakes
• Value family and community--be an interactive part of it all; make the company a family of its own
• Focus all products on the consumer--study and listen, innovate accordingly
• Know your business--know every aspect of your business and communicate what you know clearly among company members
• Build a strong brand, and don't change it

Salient Features

Core values to shareholder value: powerful insights from leaders who learned at P&G, one of the world’s best values-driven businesses.

• Straight from the P&G Alumni Network: An extraordinary business insider's view of the importance of values -- and how to transform values "talk" into performance
• Shows the value a principle-driven corporate culture
• How top CEOs have put their P&G "values" experience to work transforming companies in virtually every key industry