Crossing the Chasm, 3rd Edition

Crossing the Chasm, 3rd Edition (English, Paperback, Moore Geoffrey A)

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Crossing the Chasm, 3rd Edition  (English, Paperback, Moore Geoffrey A)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: HarperBusiness
    • Genre: Business & Economics
    • ISBN: 9780062292988, 0062292986
    • Pages: 288
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  • Specifications
    Book Details
    Imprint
    • HarperBusiness
    Dimensions
    Width
    • 18 mm
    Height
    • 206 mm
    Length
    • 134 mm
    Weight
    • 213 gr
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    Ratings & Reviews
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    Crossing the Chasm, 3rd Edition

    Geoffrey Moore explanation of the high tech marketing model is a must read for all those in in the tech industry. His explanation of how the psychology of buyer relates to strategy is excellent and very practical.
    I have never seen such a superb explanation of how the buyer process relates to strategy before. Examples of companies which have used this approach to staying ahead of the curve from an innovation and profitability perspective is excellent.
    I believe this book must be read by eve...
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    Flipkart Customer

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    1 Jul, 2014

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