Crossing the Chasm, 3rd Edition

Crossing the Chasm, 3rd Edition (English, Paperback, Moore Geoffrey A)

Share

Crossing the Chasm, 3rd Edition  (English, Paperback, Moore Geoffrey A)

4.3
6 Ratings & 1 Reviews
₹1,141
1,255
9% off
  • Bank OfferExtra 5% off* with Axis Bank Buzz Credit Card
    T&C
  • Delivery
    Check
    Enter pincode
      Usually delivered in3 weeks
      ?
      Enter pincode for exact delivery dates/charges
    View Details
    Author
    Read More
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Harper
    • Genre: Business & Economics
    • ISBN: 9780062292988, 0062292986
    • Pages: 288
    Services
    • 10 Days Replacement Policy
      ?
    • Cash on Delivery available
      ?
    Seller
    Atlantic
    3.3
    Specifications
    Book Details
    Imprint
    • HarperBusiness
    Dimensions
    Width
    • 18 mm
    Height
    • 206 mm
    Length
    • 134 mm
    Weight
    • 213 gr
    Frequently Bought Together
    1 Item
    1,141
    2 Add-ons
    1,109
    Total
    2,250
    Ratings & Reviews
    4.3
    6 Ratings &
    1 Reviews
    • 5
       3
    • 4
       2
    • 3
       1
    • 2
       0
    • 1
       0
    4

    Crossing the Chasm, 3rd Edition

    Geoffrey Moore explanation of the high tech marketing model is a must read for all those in in the tech industry. His explanation of how the psychology of buyer relates to strategy is excellent and very practical.
    I have never seen such a superb explanation of how the buyer process relates to strategy before. Examples of companies which have used this approach to staying ahead of the curve from an innovation and profitability perspective is excellent.
    I believe this book must be read by eve...
    READ MORE

    Flipkart Customer

    Certified Buyer, Bangalore

    1 Jul, 2014

    1
    0
    Report Abuse
    Have doubts regarding this product?
    Safe and Secure Payments.Easy returns.100% Authentic products.
    Back to top