The Curious Digital Marketer is an ultimate guidebook to the curious buyers and investors of the mushrooming concept of digital marketing.
Summary Of The Book
In this world of digitisation, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital marketing.
The Curious Digital Marketer, written by Kapil Ohri, is a guidebook that contains some of the most frequently asked questions by the buyers and planners of digital media, answered by some of the veterans in the same field. Divided carefully into four parts, this book majorly deals with buying and planning of Digital Marketing, Mobile Marketing, Facebook Advertising, and Search Engine Marketing respectively. The commonly asked questions of this book are zeroed from 250 applicable questions to 101 questions that are raised by the buyers and investors of digital marketing.
This book is upgraded with the developments and the latest information required by the investors and buyers of digital marketing, making it a complete source of relevant data point for them. This book is meant for all the levels of professionals as well as students who are aspiring to take courses in digital marketing.
About Kapil Ohri
Kapil Ohri is the head of the Afaqs! Campus.
Afaqs! Campus is a new setup institution of digital marketing training and education for the pros as well as the beginners of digital marketing. It is a branch of afaqs.com, a marketing portal and media provider of India. Equipped with some of the veterans and experts of digital media, Afaqs provides practical and interactive courses to help the aspirants with the fundamentals of digital marketing with better understanding. The various training programs conducted by them are on analytics, search engine marketing, search engine optimization, display advertising, mobile marketing, and social media marketing respectively.
The other contributing authors of this book are Anurag Singh, COO of AD2C, Odigma founder Advit Sahdev, Pinstorm’s Ansoo Gupta, Abhishek Punia of Interactive Avenues, Atul Soni, Mindshare’s Director of Invention, Group M’s Vice President of Strategy, Benedict Hayes, Social Media Manager of Webitude, Chanmeet Singh, Neo@ Ogilvy’s Deepak Sharma, Geetanjali Anderson of Media2Win, Himanshu Arora, Senior Business Group Head of Isobar, Media Group of Head of Interactive Avenues, Harish Iyer, Maninder Pal Singh of Lintas Media Group, Managing Director of MediaMind (North Africa, West Asia and India), Raghu Seelamsetty, Communicate2’s Head of Search and Analytics, Ronny Raichura, Sairam Ranganathan of Maxus, Vishal Jacob, Senior Director of Maxus and Zed Digital’s Media Director, and Tanushree Radhakrishnan.
Great Book for Beginners
9 Jul, 2012
30 Jun, 2012
A Great Book to understand about Digital marketing
2 Nov, 2012
A good book for beginners
27 Sep, 2012
Must have for digital marketers
17 Jul, 2012
Must Buy for Marketing Professionals & MBA Students
4 Jul, 2012
Awesome..a must read !!
28 Jun, 2012
11 Mar, 2013
worst book I ever read
5 Dec, 2012