Customer Relationship Management Reviews
4.5
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28 Ratings &
7 Reviews
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4
Good Book
It covers all the syllabus (80%) of UPTU MBA 2nd semester
course. REST BOOK IS SIMPLE AND LUCID and good for teachers as well for students.
READ MOREcourse. REST BOOK IS SIMPLE AND LUCID and good for teachers as well for students.
Dr Vishal R Tripathi
Certified Buyer, Gorakhpur
Jul, 2014
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5
Customer Relationship Management: Concepts and Cases
Its a wonderful book on CRM and perhaps the best among the options available in the market. The language of the book is the best and extremely lucid. The contents are the most comprehensive one and with good amount of cases that makes this book special.
READ MOREkuchh nahin
Feb, 2013
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4
Good quality product
Good book.
READ MORESudheer K P
Certified Buyer, Kozhikode
Oct, 2018
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5
Good book for the beginners
Good for introductory knowledge about CRM. It contains basic theory of CRM and would not be sufficient for students/ professionals working in CRM area.
READ MORELokesh Dhaker
Certified Buyer, Kota
Jun, 2014
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5
A Must Read for CRM students
the book is great. it is interesting to read as the concepts are explained with the help of examples and cases. it is a modern book in terms of both, appearance and approach. A Must Read for CRM students.
READ MOREMedha Srivastava
Jul, 2013
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4
A new perspective
This is a great book to know something of which we had only heard of or had general knowledge. The language used is extremely simple and helps to understand. A must buy for all those who want to understand customer relationship management better
READ MOREseema bihari
Jul, 2013
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