What the Customer Wants You to Know : How Everybody Needs to Think Differently
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    What the Customer Wants You to Know : How Everybody Needs to Think Differently (English, Paperback, Ram Charan)

    What the Customer Wants You to Know : How Everybody Needs to Think Differently  (English, Paperback, Ram Charan)

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    Author
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Penguin
    • ISBN: 9780143065685, 0143065688
    • Edition: 2008
    • Pages: 211
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    Description

    Ram Charan’s What the Customer Wants You to Know is a book on selling.

    Summary of the Book

    This book presents Ram Charan’s ideas on how to solve the various problems faced by people in the selling business. He explains that selling is a war of prices and that this is what takes away the fun in the entire business. He teaches sellers how to empathize with the views of the customers to avoid an ugly episode of haggling which only turns customers away. He shows readers that customers begin to feel like they’ve been cheated and betrayed when they are faced with haggling, and sellers must instead look towards value creation selling if they want to achieve their profit margin. He mixes witty writing with examples to show how the relationship between a buyer and a seller can be streamlined by better understanding of the customer’s needs and by building empathy for their requirements.

    About Ram Charan

    Ram Charan is an Indian American business advisor, author and speaker. He tutors entrepreneurs and CEOs to become world-class leaders. A prolific writer, he has also co-written Execution with former Honeywell CEO Larry Bossidy.

    He was a Distinguished Fellow of the National Academy of Human Resources and has worked on the Blue Ribbon Commission on Corporate Governance.

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    Specifications
    Book Details
    • Imprint
      • PORTFOLIO
    • Publication Year
      • 2008
    Contributors
    • Authored By
      • Ram Charan
    • Author Info
      • Ram Charan is a business consultant who is considered one of prime speakers and writers on the subject in India. He studied in Banaras Hindu University and then continued his studies in Harvard Business School. Charan was consulted for a host of reputed companies and was a Fellow of the National Academy of Human Resources in 2002. Economic Times of India named him Global Indian of the year in 2010. Ram Charan is an Indian management guru who is recognized all over the world for his ability to suggest easy solutions for complex financial troubles.
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