Dare To Lead, Blue Ocean Strategy  (Hardcover, Renée Mauborgne and W. Chan Kim, Brené Brown)

Dare to lead: Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. ... Blue ocean: Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.