Decoding Digital - Unlocking Digital Barriers, Foreword By Dr. Philip Kotler
Notion Press, Inc. Decoding Digital - Unlocking Digital Barriers...more
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Product highlights
Title
Decoding Digital
Imprint
Notion Press, Inc.
Publication Year
2019
Book Type
Paperback
Table of Contents
Introduction to digital signs and marketing
Product Form
Paperback
Publisher
Notion Press, Inc.
Alternative Title
Unlocking Digital Barriers, Foreword By Dr. Philip Kotler
All details
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Description
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Book Details
Title
Decoding Digital
Imprint
Notion Press, Inc.
Publication Year
2019
Book Type
Paperback
Table of Contents
Introduction to digital signs and marketing
Product Form
Paperback
Publisher
Notion Press, Inc.
Alternative Title
Unlocking Digital Barriers, Foreword By Dr. Philip Kotler
Genre
Computers
Tags
Internet Marketing, digital marketing books, digital marketing for dummies, digital marketing for beginners, books for learning digital marketing, digital marketing strategy book, digital marketing books online
ISBN13
9781647339302
Book Category
Higher Education and Professional Books
BISAC Subject Heading
COM087020
Book Subcategory
Computing and Information Technology Books
Edition
1st Edition
Intended Audience
Young Adult, General
ISBN10
9781647339302
Language
English
Contributors
Author Info
A serial entrepreneur, mentor and New York based-writer, Dr. Somdutta Singh channels her life experiences to narrate stories to audiences and helps them embrace the age of disruption. She calls herself a wordsmith, who through tales from her own life breaks our deeply entrenched tedious environment to bring about positive change. Born to doctor parents, she spends her days dissecting technology, innovation & communications to find ways to tell stories to the world and connect with people. She has spoken at conventions across the globe and has helped numerous companies navigate their way through the landscape of innovative marketing and branding strategies.
University Books Details
Specialization
Digital Marketing, SEO Marketing, SEM Marketing, Social media marketing
Additional Features
Key Features
Defining email marketing, Google analytics and Adwords, Solving the search barriers through SEO, PR and communication tools, Introduction to digital signs and marketing, Master Google Webmaster, Lead generation campaigns, Legal compliance and Accounting and taxation, Curating content marketing, Simplifying social media
Dimensions
Width
27 mm
Height
229 mm
Length
152 mm
Weight
699 gr
School Books Details
Subject
Digital Marketing
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This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google(R)and Facebook(R)to grow your brand.
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Generic Name
Books
Country of Origin
India
Name and address of the Manufacturer
Repro Books Limited Mumbai Maharashtra
Name and address of the Packer
Repro Books Limited Mumbai Maharashtra
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