Demystifying Retail  (English, Paperback, L R Natarajan)

The book is for those who are interested in making their retail business more effective and efficient. I What makes a successful Retailer? Product has been key to any retailer’s success. What we sell, the speed at which we sell them, what remains in stock, what more gets introduced and what gets removed, is the key to retail success.The art of product management needs to be backed by the science of inventory management for one to succeed in retailing. II What retailers can learn from young Aditya? This book is written in the form of a business Novel. Aditya, a young graduate received an unusual challenge from his father, to double the sales revenue and profit of the family’s chain of Jewellery stores in 24 months. As per the will crafted by father, all the assets of the company will go for a charitable cause if the target is not achieved, and Aditya will receive Rs 100 Lacs and a house for him to restart his life.. III What are the four simple golden rules followed by Aditya? §Identifying fast-movers and ensuring availability of these Stock keeping Units §Processes for the right planogram and for replenishment of Non-Fast movers §Processes for New Product Introduction §Processes for managing aged stock These Golden Rules, we believe, can be used for creating the right processes for any category of organised retail chain and traditional large retail business formats. in enabling highest possible ROI to business.