I'm not at all a die hard fan of srk. Neither I hve used any of denver deodrants and perfumes till date. Few days back I saw the review of denvers emperor deodrant. Ordered it, within 5 days I got it. To my surprise the deo performed really well. It has a fresh Fragrance which will keep lingering for few hours. Longevity depends upon climate conditions. There are many other deos which have a fresh fragrance but this one stands out.