Design Your Thinking

Design Your Thinking  (English, Hardcover, Soni Pavan)

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82 Ratings & 6 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Penguin Random House India Pvt. Ltd
    • Genre: Design
    • ISBN: 9780670094097, 0670094099
    • Pages: 384
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  • Description
    Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline. Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn't be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems. This book attempts to offer a practitioner's perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including to everyday problems, and help us become expert problem-solvers through the use of the appropriate toolsets, skill sets and mindsets.
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    Book Details
    Imprint
    • India Portfolio
    Contributors
    Author Info
    • Pavan Soni is an innovation evangelist by profession and a teacher by passion. He is the founder of Inflexion Point, offering programmes on design, innovation and leadership. He has conducted over 600 workshops with 175 organizations in ten countries. Apart from being an adjunct faculty at ISB Hyderabad and IIM Bangalore, Pavan is a columnist at Mint, YourStory, Inc42, Entrepreneur and People Matters. His monthly newsletter, Inflexion Point, reaches over 20,000 enthusiasts across the world. Pavan was the only Indian to be shortlisted for the prestigious 'FT & McKinsey Bracken Bower Award for the Best Business Book of the Year 2016'. He has been invited five times to speak at the TEDx, and is featured as one of the '100 Digital Influencers of 2020' by YourStory. Pavan is a gold medalist from MBM Engineering College Jodhpur, and did his PGDIE from IIM Mumbai. He finished his doctoral studies from IIM Bangalore in the domain of innovation management. He is passionate about fitness, spirituality, guitar, chess, reading and writing.
    Dimensions
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    • 40 mm
    Height
    • 222 mm
    Length
    • 138 mm
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    Ratings & Reviews
    4.6
    82 Ratings &
    6 Reviews
    • 5
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    5

    Inspiring and actionable

    Design Your Thinking is an insightful primer into Design Thinking Principles. It is also a handy guidebook for the practice of Design Thinking. It is substantially backed by rigorous research into literature, case studies, and first-hand experience. As a Design Thinking practitioner and trainer, Pavan Soni shares his exhaustive expertise and experience in an easy-to-digest manner. It is useful for a novice as well as an expert.

    The structure of the book is well-organized and leads from one ...
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    Soumya Sreehari

    Certified Buyer, Bangalore

    Dec, 2020

    4
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    5

    Awesome

    A great book. Complex concepts in simplified language with lot of real life corporate examples. A must buy for design thinking students and practitioners.
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    Gangadhara Bhargava V

    Certified Buyer, Bengaluru

    Apr, 2021

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    5

    Perfect product!

    A must read for all professionals. Dr Pavan Soni goes into the necessary depth of why and how of systematic thinking. This one book that I will definitely refer to frequently and love to read again.
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    Praveer Prasad

    Certified Buyer, Gurugram

    Feb, 2021

    1
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    5

    Must buy!

    Good book
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    Mangat Singh

    Certified Buyer, Mohali

    Feb, 2021

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    4

    Delightful

    Book audits your understanding around tenets of design thinking and manoeuvre around intricacies of problem solving approach. A pure fun to rivet and question around fundamental assumption of ground laid rules...and great hook for asking more...
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    saurabh Singh

    Certified Buyer, Lucknow

    Dec, 2021

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    5

    Perfect product!

    Complete basics to advance in depth and very easy to understand!
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    Harshit Prasad

    Certified Buyer, Sindri

    Oct, 2021

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    All 6 reviews
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