Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline. Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn't be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems. This book attempts to offer a practitioner's perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including to everyday problems, and help us become expert problem-solvers through the use of the appropriate toolsets, skill sets and mindsets.
Ratings & Reviews
7 Ratings &
Inspiring and actionable
Design Your Thinking is an insightful primer into Design Thinking Principles. It is also a handy guidebook for the practice of Design Thinking. It is substantially backed by rigorous research into literature, case studies, and first-hand experience. As a Design Thinking practitioner and trainer, Pavan Soni shares his exhaustive expertise and experience in an easy-to-digest manner. It is useful for a novice as well as an expert.
The structure of the book is well-organized and leads from one ...