Design Your Thinking is an insightful primer into Design Thinking Principles. It is also a handy guidebook for the practice of Design Thinking. It is substantially backed by rigorous research into literature, case studies, and first-hand experience. As a Design Thinking practitioner and trainer, Pavan Soni shares his exhaustive expertise and experience in an easy-to-digest manner. It is useful for a novice as well as an expert.

The structure of the book is well-organized and leads from one ...

A great book. Complex concepts in simplified language with lot of real life corporate examples. A must buy for design thinking students and practitioners.

A must read for all professionals. Dr Pavan Soni goes into the necessary depth of why and how of systematic thinking. This one book that I will definitely refer to frequently and love to read again.

Good book

Book audits your understanding around tenets of design thinking and manoeuvre around intricacies of problem solving approach. A pure fun to rivet and question around fundamental assumption of ground laid rules...and great hook for asking more...

Complete basics to advance in depth and very easy to understand!