Pearson Education Digital Marketing | 8th Edition | - Pearson (Pa...

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14 - 60 Year

• Simplified chapter introductions blend learning objectives and topics, delivering a clear structure for your students to work. • Updated case studies within the text feature more start-up and not-for-profit businesses, demonstrating increased diversity. • The 5Ds of digital marketing have now extended to 7Ds, further emphasising the importance of goal setting, strategy, and customer insight. • New and updated visuals introduce and better explain digital marketing concepts and options to your students. • A new section on data-driven marketing covers Big Data, AI, and machine learning. A case study further demonstrates how a start-up business can use data-driven marketing as a strategy for its growth.

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Digital Marketing | 8th Edition | - Pearson