With digital marketing taking over our lives, it is no longer a medium that marketers can ignore. This book deals with the different aspects of digital marketing and the methods marketers can use to leverage the medium to grow sales and revenue. It will also take you through the digital marketing trends you must watch out for in 2017 and insights from key areas of digital marketing such as social media, content, video, SEO, digital advertising, mobile app marketing, and user experience design. If you are unable to get the right business results via your digital marketing efforts, then read on for detailed guides on how to make the most of Instagram, Facebook, Linkedin, Snapchat and Pinterest. Wait no longer; for the answers, tips and techniques have been compiled here, contributed by digital marketing experts across the country.