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Digital Marketing (English, Paperback, Rajendra Nargundkar)

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Digital Marketing  (English, Paperback, Rajendra Nargundkar)

3.5
4 Ratings & 1 Reviews
₹299
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Notion Press, Inc.
    • Genre: Juvenile Nonfiction
    • ISBN: 9781644291924, 9781644291924
    • Pages: 104
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  • Specifications
    Book Details
    Imprint
    • Notion Press, Inc.
    Number of Pages
    • 102
    Contributors
    Author Info
    • Dr. Rajendra Nargundkar is currently Professor of Marketing at the Indian Institute of Management (IIM) Indore, Dr. Nargundkar has been Director of IMT Nagpur, IFIM Business School, Bangalore, and PES Institute at Bangalore. He went to PES after teaching stints at IIM Lucknow and IIM Kozhikode. He has four major books to his credit. Marketing Research, his popular text, will soon release in its fourth edition. His current research and teaching interests are Social Media, Digital Marketing, Advertising, Tourism and Retailing. He has a Bachelor’s in Engineering degree from Osmania University (1982), a PGDM (MBA) from IIM Bangalore (1984), and a Ph.D. from Clemson University, USA (1989). His work has been published in journals including the Academy of Management Journal, USA and Journal of Global Marketing, USA. Pothi.com has published his autobiography titled “My Experiments with Half-truths,” available online. He is a keen golfer and blogger.
    Dimensions
    Width
    • 6 mm
    Height
    • 229 mm
    Length
    • 152 mm
    Weight
    • 163 gr
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    5

    Fabulous!

    Good book on digital marketing cases.
    READ MORE

    Akash Mathapati

    Certified Buyer, Vijapura

    Sep, 2018

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