Do You Want To Keep Your Customers Forever? is a part of the Harvard Business Review series, which has been a one of the leading sources of management ideas. Each book in the series provides the readers groundbreaking ideas that help shape business practices and inspire managers all around the world from varied industries.
Summary of the Book
This book shows the readers the importance of mass customization and efficient personal marketing. The author explains the advantages of forming a learning relationship between companies and their consumers. This relationship gives companies a chance to meet customer’s needs, develop a relationship with them, and lead a successful business venture.
About Joseph B. Pine
Joseph B. Pine is an American author, speaker and an advisor to several Fortune 500 companies across the world. He is a co-founder of Strategic Horizons, a thinking studio which helps business develop new ways of adding value to their economic offerings. He has authored books like The Experience Economy: Work Is Theater & Every Business a Stage, Agile Product Development for Mass Customization.