A dog eat dog-food world
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A dog eat dog-food world  (English, Paperback, Suresh Chandrasekaran)

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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Fablery
  • Genre: Literature & Fiction
  • ISBN: 9789384315030, 9384315036
  • Edition: 1, 2015
  • Pages: 94
Description
A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. The story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how a businessman may just be minding his...err...business and the 'Invisible Hand' can cause unexpected consequences to arise out of his innocent actions. There is no point blaming the tale for being exaggerated because that is precisely what it seeks to be - an 'exaggeratio ad absurdum' of some facets of the world. Anything you learn from the book - be it the basics of marketing management or a satirical view of Society - you do at your own risk. The tale only dogs the doings of Spike Fortune who only sought to feed dogs and, later, sought more dogs to feed. Jerry Fortune who, being fortuneless, gets dragged helter-skelter behind his uncle Spike in the latter's careening pursuit of commercial success and gets sandwiched between Spike and Tyke who was Spike's resident genius on enticing dogs with their wares. He also has to help Spike in his rivalry with Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of Jasper Rich who would rather be partying than chasing cats with cat-foods.
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Specifications
Publication Year
  • 2015
Ratings & Reviews
4.2
5 Ratings &
4 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
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  • 4
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5

Book Review -A Dog Eat Dog Food World

A few days ago, Suresh cheekily reminded me it’s been one year and he is still waiting for a review and needless to say I felt embarrassed and ashamed but then I have finicky ways. I don’t jump queue. I read and review the way I have queued unless something as exceptional as The Graveyard Book or as sensational as One Indian Girl comes up to break the list. Also in this particular year, I have taken a long time to read, mostly due to personal reasons. Also reviewing drains me… to come up with...
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Flipkart Customer

Certified Buyer, Mumbai

Oct, 2016

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4

An amusing mirror to the society

The Prologue of A Dog Eat Dog-food World begins with an ambiguous, philosophical, offbeat write-up by the author describing what makes history.

And I was hooked.
His analysis and arguments are the kind that make you think, 'Very interesting. I am surprised I never thought of it this way'.

Then he clarifies that the book is a pseudo-history. It had me googling the word.

As the book starts, we are introduced to the world of Spike Fortune, an eccentric rich man whose sole source of worry is...
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Nimi Arora

Apr, 2016

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4

Very Good

Good book. I loved the sarcasm
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Suvendu Das

Certified Buyer, Gurgaon

May, 2017

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4

A hilarious account of the real world!!!

The story is simple and the characters, you will find them all sitting right there in your office if you just looked around. The way the author shows how the smallest of ideas can give path-breaking results is funny and inspiring at the same time.
Lines like, “People with no money knew what to do with the money, which they did not possess, but people with money seemed merely to be burdened by it. Something was seriously wrong with the disbursal system in Heaven.” and “He realized that even ra...
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Nikita Jhanglani

May, 2016

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