The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA.
Highlights: 12 Cases which are classified into
Services: 3 appealing articles
Promises a Lot. Fails to deliver.
Not worth it
Good for starters
Certified Buyer, Pune