DRAFTFCB - ULKA - Concepts and Cases

DRAFTFCB - ULKA - Concepts and Cases (English, Paperback, Parameswaran M. G.)

Share

DRAFTFCB - ULKA - Concepts and Cases  (English, Paperback, Parameswaran M. G.)

3.3
4 Ratings & 3 Reviews
₹1,910
Hurry, Only 2 left!
Available offers
  • Bank Offer5% Unlimited Cashback on Flipkart Axis Bank Credit Card
    T&C
  • Delivery
    Check
    Enter pincode
      Usually delivered in6-7 days
      ?
      Enter pincode for exact delivery dates/charges
    View Details
    Author
    Read More
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Mcgrawhill HED
    • Genre: Business & Economics
    • ISBN: 9780070707139, 9780070707139
    Services
    • 10 Days Replacement Policy
      ?
    • Cash on Delivery available
      ?
    Seller
    MDFeBOOKS
    2.4
    • 10 Days Replacement Policy
      ?
  • View more sellers starting from 1,910
  • Description

    The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA.

    Highlights: 12 Cases which are classified into

    • Consumer products
    • Consumer durables

    Services: 3 appealing articles

    • How Advertising Works
    • Celebrity Endorsements
    • Promotions in Car Marketing.
    Read More
    Specifications
    Book Details
    Imprint
    • India Professional
    Contributors
    Author Info
    • M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI - Yellow Pages, Santoor, Wipro, Sundrop, Indica, Indigo and Brufen. He is an aluminus of IIT (Madras) and IIM (Calcutta), and takes out time from his frenetic schedule to occasionally write and teach at various management institutes in Mumbai and his alma mater IIMC. Kinjal Medh is COO with Cogito Consulting, a consulting division of the DRAFTFCB+ULKA. He also heads the account planning function for the group. In a career of over two decades in the industry, Kinjal has led several major Indian clients on market entry strategy, distribution, branding corporate identity and competitive strategy issues.a wide range of statistical tools.
    Dimensions
    Width
    • 30 mm
    Height
    • 706 mm
    Length
    • 551 mm
    Weight
    • 276 gr
    Frequently Bought Together
    Ratings & Reviews
    3.3
    4 Ratings &
    3 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 1
    • 1
    • 0
    • 2
    • 0
    2

    Promises a Lot. Fails to deliver.

    This is a rare book. A book full of case studies on Indian brands by an advertising agency. Wow!

    Being a marketing manager I bought the book. After having read it, I feel disappointed. First, the design of the book. The layout and design are shabby. I don't feel like reading it. A poorly designed book from an ad agency. How ironical.

    Second, the case studies are not detailed. They do share useful information but they are very superficial at times.

    Overall, a poor show. Better to avoid the ...
    READ MORE

    Vivek Singh

    Mar, 2012

    1
    0
    Report Abuse
    2

    Not worth it

    Agree completely with Vivek. The book seems interesting, but is designed like a Class 3 text book. Interesting stories, but little detailing, hence little to learn. Overall, not worth the price. 2 stars
    READ MORE

    Ayush Agrawal

    Aug, 2012

    0
    0
    Report Abuse
    4

    Good for starters

    This book is a good kit as a starter for those who have just started their business in an advertising agency
    READ MORE

    Pradnya Shidore

    Certified Buyer, Pune

    May, 2017

    0
    0
    Report Abuse
    Have doubts regarding this product?
    Safe and Secure Payments.Easy returns.100% Authentic products.
    You might be interested in
    Society and Culture Books
    Extra 5% Off
    Shop Now
    Politics Books
    Extra 10% off
    Shop Now
    Civil Services Entrance Exam Books
    Extra 10% off
    Shop Now
    Biographies and Autobiographies
    Extra 10% off
    Shop Now
    Back to top