Read it in one go. Very interesting, written in such a way that even those who doesn’t have any exposure to marketing industry will be able to understand

enjoyed the book

It is a good book for:
1. for anyone who likes to know how advertising or marketing industry works.
2. for entrepreneurs who want to plan their advertising campaign (will give them an idea how a campaign is designed and its components).
3. anyone fascinated by world of marketing.

I haven't read any book better than this. It's like living and breathing the life of an advertising person. Very practical.., rich learning is the hallmark of the book. Highly recommended to anybody who has anything to do with advertising. Great job by the author.

The book is a collection of the author's anecdotes and experiences from his stints in various organisations in the marketing and advertising world. A lot of relatable experiences; with a streak of humour and a lot of insights for people who are just stepping into the same world.

Great stuff!

This book delivers what it promises, a real life lessons in marketing and advertising.

I have been in this industry since last four months. But this book has inspired me to take the roller coaster ride of advertising world. The examples given and the learning out of every experience is so detailed.

Thank you Mr.Sandeep Goyal.