Dynamics of Service Marketing  (Paperback, Antony Puthussery)

Service Marketing discusses modern Service marketing methods. It speaks about the importance of Service Marketing platforms. Through different chapters, the author gives a clear picture of Service Marketing techniques such as Consumer behavior, Service blueprint, Consumer experience, Service Design, Service economy, Service quality, Servicescape, Service system, Servqual, Service-dominant logic. The book also speaks about, Future of the service industry. The book is designed to make service marketing simple and convenient to all. This is an inclusive work that provides essential approaches and key concepts of service marketing. It outlines the modern service marketing framework. It also explains how to attract consumers by interacting with clients through the quality service, exciting their imagination and experience with best service.