E-Retailing
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E-Retailing (English, Paperback, Bill Merrilees Tino Fenech Charles Dennis Merrilees Dennis Fenech)

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E-Retailing  (English, Paperback, Bill Merrilees Tino Fenech Charles Dennis Merrilees Dennis Fenech)

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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Taylor & Francis Ltd (Sales)
  • Genre: Business & Economics
  • ISBN: 9780415311427, 041531142X
Description
Most experts agree that the advent of internet retailing has transformed the marketplace, but students of the subject have until now had to search far and wide for comprehensive up-to-date analysis of the new business landscape. Coverage of the recent dot-com boom and bust obscured the the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally to over u1billion in 2004. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Case studies include: Ipod Nike Amazon e-Bay McDonald's Nokia
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Specifications
Contributors
Author
  • Bill Merrilees Tino Fenech Charles Dennis Merrilees Dennis Fenech
Dimensions
Width
  • 0.59 Inches (US)
Height
  • 9.14 Inches (US)
Length
  • 6.16 in
Weight
  • 1.2 Pounds (US)
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