Easy Learning GOOGLE ADWORDS AND FACEBOOK ADS Marketing Video Training DVD  (DVD)

Course : 3 Duration : 8 Hours Level : Beginner , Intermediate & Advanced Course 01 - GOOGLE ADWORDS AND FACEBOOK ADS VIDEO TRAINING Duration : 5 hours Video Lessons : 48 1About the class and instructor 04:04 2 Quick class preview + Introduction to SEM (Search Engine Marketing) 02:38 Section 2: Learning Google Adwords From Scratch 3 The presentation 4 Introduction to Adwords 08:15 5 Keyword Match Types 02:01 6 The Importance of Ad Relevancy 01:32 7 Relevant Landing Pages FTW 02:22 8 Demo: Landing Pages in the Wild 04:01 9 Adwords Account Structure 06:15 10 Troubleshooting Your Campaign 06:44 11 Creating a Campaign 28:47 12 Keyword Strategy & Tools 01:41 13 Google Keyword Planner 16:31 14 Google Analytics & Adwords 03:10 15 It's All About Quality Score 11:54 16 Increase Your CTR with Ad Extensions 03:06 17 Go Faster with The Adwords Editor 08:25 Creating Your First Adwords Campaign 18 Let's Start a New Campaign 00:34 19 Keyword Research: Getting Keyword Ideas From Your Site 03:11 20 Keyword Research: Getting Keywords Ideas from Other Keywords 01:50 21 Creating Keyword Buckets 03:00 22 Creating Keyword Buckets Part II 04:19 23 Competitive Research 04:41 24 Bulk Uploading Keywords 10:38 25 Bulk Uploading Ads 08:30 26 Creating Campaign Sitelinks 04:00 27 Using Dynamic Keyword Insertion 03:04 28 Tracking Conversions Inside Adwords 03:56 29 Campaign Settings Via The Interface 12:26 30 Campaign Settings Via The Editor 02:04 31 Getting Started with Remarketing 05:40 32 Adding Your Remarketing Tag 02:03 33 Creating Your First Remarketing Campaign 05:13 34 Reporting: Search Query Report 03:33 35 Advanced Adwords Reports 02:25 36 Advanced Adwords Reports Part II - Ad Serving Reports 03:00 Learning Facebook Paid Marketing From Scratch 37 Introduction to Facebook Ads 01:44 38 How Facebook Advertising Works 17:57 39 Creating a Page Post Link Ad 03:45 40 Facebook Campaign Structure 01:49 41 Creating Your First Facebook Campaign 10:34 42 Custom Audiences on Facebook 01:17 43 Facebook Power Editor 10:51 Section 5: Bonus: Google Analytics 44 Introduction to Google Analytics 12:09 45 Advanced Google Analytics Reports 05:09 Bonus: A/B Testing 46 Introduction to A/B Testing 17:28 47 An Overview of Optimizely 06:29 48 Analyzing Your A/B Test 04:23 Course 02 - Facebook Advertising Fundamentals Duration : 1h 42m 1. Facebook Advertising Overview 11m 31s Introducing Facebook ads 3m 35s Understanding ad types 2m 47s Targeting on Facebook 2m 58s Basic advertising terminology 2m 11s 2. Understanding Facebook Ads 9m 4s Setting up an advertising account 2m 31s Understanding ad structure 2m 42s Using the Ads Create tool to define your advertising objective 3m 51s 3. Creating Facebook Ads 40m 14s Identifying your primary audience 8m 3s Refining your audience with interest targeting 4m 24s Refining your audience with behavior targeting 4m 53s Deciding on a budget 7m 27s Choosing your creative 5m 42s Writing your content 5m 33s Managing placements 3m 7s Finalizing the campaign 1m 5s 4. Additional Advertising Options 6m 45s Promoting your Facebook page 3m 9s Boosting your page posts 3m 36s 5. Managing Existing Ads 12m 24s Managing and editing ads and campaigns 6m 18s Editing an active ad 4m 13s Creating a similar ad 1m 53s 6. Viewing Advertising Data 10m 47s Accessing advertising reports 3m 59s Scheduling advertising reports 2m 13s Understanding success metrics 3m 19s Viewing your billing summary 1m 16s 7. Implementing Best Practices 9m 54s Tips for writing a great ad 2m 29s Choosing an effective image for your ad 2m 52s Improving the performance of your ads 2m 21s Key Facebook policies 2m 12s Conclusion 1m 21s Wrap-up 1m 21s Course 03- Advanced Facebook Advertising Duration :1h 48m