Buy Products Online at Best Price in India - All Categories

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Specifications

Book Details

Imprint

John Wiley & Sons Inc

Contributors

Author Info

ADAM MORGAN is a partner in eatbigfish (www.eatbigfish.com), an international brand and marketing consultancy specializing in Challenger brand strategy, behavior, and culture. Previously an executive with TBWA\\Chiat\\Day, one of the world\'s largest advertising agencies, he has worked with clients like IKEA, Unilever, Virgin, and Apple. He and his partners together run The Challenger Project, the evolving research into how Challenger brands think and behave, on which their thinking, writing, and speaking is based.

Dimensions

Width	33 mm
Height	231 mm
Length	158 mm
Depth	30.42
Weight	544 gr

Ratings & Reviews

4.3

★

4 Ratings &

1 Reviews

5★
4★
3★
2★
1★

AWESOME...A MUST READ FOR CHALLENGER BRANDS

Eating The Big Fish is a lucid, well organised and well executed analysis of successful Challenger strategies and provides an inspiring and practical programme for the budding Challengers to follow.
A MUST READ FOR THOSE WHO THINK “YES WE CAN”.

Raghav Gandotra

Aug, 2011

Permalink

Report Abuse

Be the first to ask about this product

Safe and Secure Payments.Easy returns.100% Authentic products.