The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods

The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods  (English, Paperback, UEffing Christian)

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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Grin Verlag
  • Genre: Business & Economics
  • ISBN: 9783640422005, 9783640422005
  • Pages: 68
Specifications
Book Details
Imprint
  • Grin Verlag
Dimensions
Width
  • 4 mm
Height
  • 210 mm
Length
  • 148 mm
Weight
  • 100 gr
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