Emotionomics: Leveraging emotions for business success 01 Edition
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Emotionomics: Leveraging emotions for business success 01 Edition (English, Paperback, Dan Hill, Sam Simon)

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Emotionomics: Leveraging emotions for business success 01 Edition  (English, Paperback, Dan Hill, Sam Simon)

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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Kogan Page Limited
  • ISBN: 9780749457006, 0749457007
  • Edition: 01, 2009
  • Pages: 368
Description
For far too long, emotions have been ignored in favor of rationality and efficiency. However, breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted this fact, much less acted on it.

Emotionomics will help you to understand emotions in terms of business opportunities. In today’s highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage.

Dan Hill’s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customers satisfaction, leadership and employee management.

Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors.

About The Author
Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior, and an expert in facial coding as an aid in measuring people’s decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in enhancing companies’ sensoryemotional connectivity. Dan is a frequent speaker at business conventions across the globe and also the author of Body of Truth: Le averaging What Consumers Can’t or Won’t Say.

Table of Contents
    • Introduction
Part One: Why emotions matter
The new mental model
    • Overview
    • Science: the meaning of a three-part brain
    • Psychology: balancing blind instinct with growth
    • Economics: plugging emotions into the equation
The science of facial coding
    • Overview
    • The challenge: when words along fail us
    • Origins and scope: why and how facial coding works
    • Deliverables: facial coding in practice
Emotions and motivations
    • Overview
    • Contextualizing emotions: how feelings fuel behaviour
    • Motivations: what spurs us on
    • The Emotionomics Matrix: introducing a strategic model
Part Two: Marketplace applications
Branding
    • Overview
    • Reflected beliefs: keep consumers’ values in view
    • Belonging: where status and security meet
    • Telling a story: selling familiarity and comfort
    • Conclusion
Offer design, packaging and usability
    • Overview
    • Winning superiority: nurturing a ‘wow’
    • Sensory payoff: the way to the heart
    • Functional fulfilment: joy not frustration
    • Conclusion
Advertising
    • Overview
    • Being absorbing: what stopping power entails
    • The invisible line: why knowing the target market matters
    • Reassurance: defusing skepticism
    • Conclusion
Sales
    • Overview
    • Commitment: adopting a relationship model
    • Unity: staying in step with the prospect
    • Interwoven rewards: creating a ‘we’ mentality
    • Conclusion
Retail and service
    • Overview
    • Respectfulness: enabling efficiency
    • Engagement: bringing back delight
    • Reassurance: proving oneself right
    • Conclusion
Part Three: Workplace applications
Leadership
    • Overview
    • The greater good: why character matters
    • Clear vision: forward thinking and feeling
    • Cohesive culture: bringing everyone along
    • Conclusion
Employee management Overview Compatibility: identifying what works Reciprocating trust: avoid disconnects Mission critical: inspiring a questing mentality Conclusion
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Specifications
Book Details
Publication Year
  • 2009
Contributors
Author
  • Dan Hill
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