Entrepreneurship: Successfully Launching New Ventures, 6/e
Imprint
Pearson
Publication Year
2020 April
Book Type
Textbook
Table of Contents
ART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis