Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture (English, Hardcover, Schwarzkopf Gries)

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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture  (English, Hardcover, Schwarzkopf Gries)

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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Palgrave MacMillan
    • ISBN: 9780230537996, 0230537995
    • Edition: 2010
    • Pages: 288
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  • Description
    The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualises Ernest Dichter within 20th century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
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    Specifications
    Book Details
    • Publication Year
      • 2010
    Contributors
    • Author
      • Schwarzkopf Gries
    Dimensions
    • Width
      • 0.9 Inches (US)
    • Height
      • 8.6 Inches (US)
    • Depth
      • 23 inch
    • Weight
      • 1.05 Pounds (US)
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