The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualises Ernest Dichter within 20th century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
0.9 Inches (US)
8.6 Inches (US)
1.05 Pounds (US)
Have doubts regarding this product?
Safe and Secure Payments.Easy returns.100% Authentic products.