Ernest Dichter and Motivation Research
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Ernest Dichter and Motivation Research (English, Hardcover, unknown)

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Ernest Dichter and Motivation Research  (English, Hardcover, unknown)

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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Palgrave Macmillan
    • Genre: History
    • ISBN: 9780230537996, 0230537995
    • Pages: 293
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  • Description
    The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
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    Specifications
    Book Details
    Imprint
    • Palgrave Macmillan
    Dimensions
    Height
    • 216 mm
    Length
    • 140 mm
    Depth
    • 23 inch
    Weight
    • 515 gr
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