eSports is Business
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eSports is Business (English, Hardcover, Scholz Tobias M.)

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eSports is Business  (English, Hardcover, Scholz Tobias M.)

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Author
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Highlights
  • Language: English
  • Binding: Hardcover
  • Publisher: Springer Nature Switzerland AG
  • Genre: Business & Economics
  • ISBN: 9783030111984, 3030111989
  • Pages: 155
Description
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
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Specifications
Book Details
Imprint
  • Springer Nature Switzerland AG
Dimensions
Height
  • 210 mm
Length
  • 148 mm
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