Essentials of Managerial Economics  (English, Paperback, Appannaiah, H.R. Reddy, P.N.)

Managerial Economics has become a specialised branch of study as principles and methodologies of economics are increasingly applied in managerial decision-making. Besides providing basic aspects of economics, information is provided on, issues concerning profit measurement, and economic optimisation. Other macro economic aspects like Fiscal and Monetary Policies, Balance of Payments are also added to the text, keeping in view the changes in curriculum of M.B.A. and M.Com. courses of different universities. The book is comprehensive in analysis and is written is easy and understandable style. Study questions are given in the end of each chapter. We invite readers to inform us the deficiencies of the book for improve the quality of the book subsequent edition.