FAILING TO SUCCEED - The Story of India’s First E-Commerce Company

FAILING TO SUCCEED - The Story of India’s First E-Commerce Company (English, Hardcover, Vaitheeswaran Vijay V.)

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FAILING TO SUCCEED - The Story of India’s First E-Commerce Company  (English, Hardcover, Vaitheeswaran Vijay V.)

4.7
36 Ratings & 7 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Rupa & Co
    • Genre: Business & Economics
    • ISBN: 9788129148025, 9788129148025
    • Pages: 224
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  • Specifications
    Book Details
    Imprint
    • Rupa & Co
    Publication Year
    • July
    Contributors
    Author Info
    • K. Vaitheeswaran, widely hailed as the ‘father of e-commerce in India’, co-founded India’s first e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded the Fabmall supermarket chain which was subsequently acquired by the Aditya Birla Group and re-branded 'More'. Vaitheeswaran has advised global brands, including Deloitte, Diageo and Tata, among others, in their digital initiatives; mentors several start-ups; and is well known in the Indian start-up scene. He is a popular speaker on entrepreneurship at industry forums and institutes, including IITs and IIMs.He lives in Bengaluru with his wife and son, and tweets @vaitheek
    Ratings & Reviews
    4.7
    36 Ratings &
    7 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 28
    • 5
    • 2
    • 1
    • 0
    5

    Terrific

    This is a great book to read because it is written by a gentleman online business owner who attempted to run his online business while not forgetting the basic cardinal rules of a so called business. Reading this book page by page was a lovely experience and the way it has been written turning the next page was an activity for which I was eager. Indiaplaza was really a pioneer and a courageous one to start E-Commerce in real in India when no one even imagined about it. A must read for every i...
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    Nikhil Deshpande

    Certified Buyer, Aurangabad

    Oct, 2017

    3
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    4

    A very fine read of an entrepreneurial journey.

    I just finished reading this book and I loved it. The story about Mr. Vaitheeswaran's entrepreneurial journey is filled with struggles/pains endured and illuminated by the character of the author in tough times. many lessons to learn - one can start late and not have an elite education to start-up; and how to grow a company on limited funding. A very quick read but a lot to reflect upon.
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    Roopesh Kumar

    Certified Buyer, Bangalore

    Jul, 2019

    0
    0
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    5

    Must buy!

    good book
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    Noel Thomas Bejoy

    Certified Buyer, Thiruvananthapuram

    Oct, 2018

    0
    0
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    5

    Wonderful

    Nice
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    Flipkart Customer

    Certified Buyer, Vedanta Jharsuguda

    Jul, 2018

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    5

    Mind-blowing purchase

    Must Read - A story of true entrepreneur, inspiration, mentor and so on!
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    Ashok Kumar

    Certified Buyer, Hyderabad

    Oct, 2017

    0
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    5

    Highly recommended

    must read for every entreprenur
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    Shubham kumar

    Certified Buyer, Kharagpur

    Sep, 2017

    0
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    5

    Most important read before you start your startup

    This is a must read book by all who are budding startups to established players in the Ecommerce world.

    Read this as Vaithee takes us into his indiaplaza journey and the realities which he brings out of the VC world, the gems of ideas in every aspect of business, the real metrics which one should measure the company if followed will keep us in existence for a long time..

    Him being personally hounded and targeting his family by creditors made me sad and how he came out of all this was bruta...
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    Flipkart Customer

    Certified Buyer, New Delhi

    Jul, 2017

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    All 7 reviews
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