About the bookIf any of the following question(s) haunts you or any of the below is of your interest, then this book is for you: ? Want to explore the startup buzz? What is this startup all about?? How do I become an entrepreneur?? Have an idea, but not sure how to startup?? Understanding fund raising is a nightmare?? How do I manage my company’s finance and legal aspects?? I am a techie entrepreneur and I am afraid to discuss finance? I am a finance professional but have limited knowledge on investors and fund-raising process? I want to become a finance professional? Being a CEO / founder, where should my focus be?? Should I form a private limited company or a partnership firm?? A student who wants to make a career in finance A 12-year journey (Most crucial period for startups in India) of a finance professional has been captured in this book. It is time to turn your ideas into reality, step by step. Forget the fears, be brave and startup! Recommendations“Rahul captures all the key facets of finance that an entrepreneur likely needs during the early life of their startup. This book will be a good addition to their list of reads!”- Sharat KhuranaFounder – ZenEquity; Ex-CFO – InMobi, FreeCharge, Belong “This book has been carved out of practical experiences in the startup world by the author and provides insight to the upcoming entrepreneurs/consultants to deal with the dynamics of the startup finance environment. The examples narrated in the book are quite imminent and one can relate the same to the practical situation which a start-up may undergo.”- Santosh MaheshwariPartner – BDO India LLP; Ex-EY, KMPG
Rahul Saria is a Chartered Accountant, a startup enthusiast, traveller, entrepreneur and a public speaker. He has served as the Head of Finance for various global and Indian startups (Near.co, Rentomojo, Vendatu) backed by marquee investors like Sequoia, Accel, Tiger Global etc. and is also a founder of an advisory firm. He has extensive experience in fund raising (debt and equity), finance controllership, financial planning and analysis, business finance and treasury function.
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