Kiruba Shankar is the CEO of Business Blogging and Founder-Director of F5ive Technologies. He has twenty-one years of experience crafting online digital and social media strategies for large firms such as the British Council, Dominos Pizza, IBM, the Murugappa Group, the Mahindra Group, Sterling Holidays, Larsen & Toubro and The Hindu Newspaper Group. He has authored five books and written technology columns for newspapers such as The Hindu BusinessLine, Business Standard, Financial Express and The New Indian Express. Kiruba is a podcaster and hosts the Ã¢ÂÂFirst Book PodcastÃ¢ÂÂ in association with Notion Press where he interviews global best-selling authors. He also writes a podcast column in The Hindu BusinessLine titled Ã¢ÂÂMovers & ShakersÃ¢ÂÂ where he interviews global business leaders. He regularly blogs at www.Kiruba.com and at www.Facebook.com/kiruba. He can be reached at Kiruba@Kiruba.com or +91 9841597744.