The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 5th Edition

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 5th Edition (English, Hardcover, C. K. Prahalad)


The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 5th Edition  (English, Hardcover, C. K. Prahalad)

45 Ratings & 5 Reviews
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  • Language: English
  • Binding: Hardcover
  • Publisher: Pearson
  • ISBN: 9789332518926/9788131730805, 8131730808
  • Edition: 5th, 2012
  • Pages: 412
  • 10 Days Replacement Policy

Among all the markets in the world, the fastest growing market is at the bottom of the pyramid. The emerging businesses here through which one can make profits, helps remove poverty. There are almost five billion poor people in the world, and they present a golden opportunity for business ventures. Several companies have already begun businesses that help reduce penury, and the misery associated with it.

In his book, author Prahlad talks about the various profit-centric opportunities and business-building strategies associated with such markets. He talks about how new trends in technology, healthcare, finance, consumer goods, and many such areas provide wider options for starting businesses in rural areas. He includes eleven case studies of companies like Jaipur Rugs with their revolutionary supply chain, and other stories about companies in the banking sector, the mobile sector, and the healthcare sector. In the beginning of the book, he gives a clear picture of the progress of poverty during 2004-09. He presents the principles for innovative strategies and the global opportunities provided by emerging markets at the bottom of the pyramid. He moves on to elaborate interviews with CEOs of top companies and their success stories. Stories about companies like ITC e-Choupal, ICICI, Hindustan Unilever, and Cemex are included, among others. There are also video clips presented on, which provide substantial data for the case studies.

This book, in simple words, is about bringing a revolution by starting at the bottom. It was published in 2012.

About the Author
C. K. Prahlad
was a famous entrepreneur and a professor of corporate strategies in the University of Michigan.
Apart from this book, he is the co-author of Core Competence of The Corporation with Gary Hamel, and The New Age of Innovation with M.S. Krishnan.

He was born in 1941, in Coimbatore, India. He completed his B.Sc in Loyola College, Chennai. He obtained an M.B.A from the Indian Institute of Management (IIM), Ahmedabad. After that, he wrote a doctoral thesis on multinational management at Harvard Business School, where he obtained his DBA degree. He was the founder and later the CEO of Praja Inc., a company that was later sold to TIBCO. He constantly featured in the list of top ten management thinkers in the last ten years. He received the Lal Bahadur Shastri Award for his contributions to management and public administration, in 1999. He died of an unusual lung illness in 2010, in San Diego, California.

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Book Details
Publication Year
  • 2012
Edition Type
  • Revised, Updated, Anniversary
Authored By
  • C. K. Prahalad
Ratings and Reviews
45 Ratings &
5 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1

Overhyped, Weak, and Somewhat Suspicious

I thought Prahalad, unlike most other ‘management gurus’ who make impressive presentations and mindlessly bark jargon, to be one of the very few experts who actually knew what they were talking about. If this book is anything to go by, it’s been a huge disappointment. What’s worse: this work is his most acclaimed, a ‘masterpiece’.

For a start, Prahalad makes overly simplified categorization about what poverty is in different parts of the world. He barely distinguishes between the urban and r...


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17 Jan, 2012

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Exemplary book

Worth to read for any youth aspirants who is dreaming our country on the top of the world. Author tells the underutilized BOP of our society.

Bipin Thayyullathil

Certified Buyer

5 Aug, 2014

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Boring and nothing intersting

author just keeps repeating the same things over and over again . first chapter is all you should read after that it is just plain bullsh*t just keeps on proving the same thing .
Do not buy this it is completely useless

mohit rana

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29 Jul, 2014

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A brilliant book to read.

This is an amazing book from my experience. It talks more about how to empower people at the bottom of the pyramid...large number of people in developing countries struggle to survive because of high inflation and this book is an eye opener to big giants like - ITC, Uniliver etc.

Thank you for this book..

Anandsree s nair

Certified Buyer

14 Aug, 2013

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marketing at its core

wanna know how the big organizations does marketing
wanna know where it starts from scratch, and every veins of how human psychology is affected by the 'marketing efforts'

my marketing professor at IBS Hyderabad recommended me for this book

It's worth spend the money

dhirodatta paul

Certified Buyer

28 Jan, 2013

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All 5 reviews
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