Fortune at the Bottom of the Pyramid - Eradicating Poverty Through Profits
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Fortune at the Bottom of the Pyramid - Eradicating Poverty Through Profits (English, Paperback, Prahalad C. K.)


Fortune at the Bottom of the Pyramid - Eradicating Poverty Through Profits  (English, Paperback, Prahalad C. K.)

31 Ratings & 3 Reviews
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  • Language: English
  • Binding: Paperback
  • Publisher: Pearson
  • Genre: Business & Economics
  • ISBN: 9789332518926, 9789332518926
  • Pages: 360

Fortune At The Bottom of The Pyramid : Eradicating Poverty Through Profits is a comprehensive book on the various business models industries can employ to tackle the plague of poverty. Drawing on his own insights in the original newspaper article, the book takes readers through the myriad models which companies around the world have employed to eradicate the problems of poverty in their neighbourhoods and how others can do the same. He interviews several notable CEOs to take their views on the problems facing us today and how poverty and the bottom of the pyramid can be effectively tackled if we work together. He also explains how Jaipur Rugs has managed to pull through with an innovative new supply chain from around the world, and how wireless, agribusiness, healthcare, consumer goods, and finance industries have changed the playing field. In addition, he provides solutions for the questions he raises, regarding profit, marketability, innovation, scale and oppurtunity. This book is an indispensable title for anyone interested in studying business models to eradicate poverty.

About the Authors

Coimbatore Krishnarao Prahalad was a former academician and the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan. One of the most prominent business thinkers of the modern world, he is best remembered for co-authoring Core Competence of the Corporation, The Future of Competition, and The New Age of Innovation.

Stuart L. Hart is an American writer, academician and theorist best known for his company, Enterprise for a Sustainable World. He is also a Fortune 500 consultant and has taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan.

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  • Pearson Education India
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Ratings & Reviews
31 Ratings &
3 Reviews
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The idea of the book can really inspire you to be an entrepreneur. This book has a lot of case studies which can help you understand how business can impact the society.

Rahul Kumar

Certified Buyer, Bangalore

Jan, 2016

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Worth every penny


Subhasis Bandyopdhyay

Certified Buyer, Asansol Mc

May, 2017

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Does not deserve any star. Aweful experience.

After I ordered the book I got a notification for delivery.
Then I received a message that the courier could not get my residence.
I waited for 4 days after the notification and ordered the same book through Amazon with a lower price ( INR 529/- instead of INR 829/-).
Later, in my absence the courier delivered the book to my neighbour along with another book. When I learned that this book also had been delivered.
I request the courier to get that returned.
He said to cancel order, and he...

Flipkart Customer

Certified Buyer, Hyderabad

Feb, 2017

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